Lanzador was supposed to launch this decade.
It’s not happening.
Neither is the electric Urus. Both have been pushed into indefinite limbo. The big electric gran tourer originally aimed for a 2028 debut, then slipped to 2029. Now it’s just gone. No date. Maybe not for years.
An electric version of their SUV? Same story. It won’t see the road before 2030, if then. Lamborghini is still building an EV, sure. But it’s distant. Fuzzy. They haven’t even pinned down a release calendar yet.
Stephan Winkelmann, the boss of Lamborghini, recently sat down with CNBC. He didn’t flinch.
When asked why they ditched the immediate electric timeline, his answer was blunt:
It was “the right way to go”
Regrets? None.
Rich People Don’t Want Batteries
Why back away so hard?
The market. Specifically, Lamborghini’s specific slice of the market.
Winkelmann observed something telling. The acceptance curve for pure EVs among their buyers isn’t rising. It’s flatlining. So they pivoted. Hard. They’re moving away from full electric entirely. The new path? Plug-in hybrids.
He dodged questions about the Ferrari Luce—the electric car that has the internet currently losing its mind. He called it every brand’s choice to make their own strategy. Diplomatic. Boring. Standard corporate speak.
But a few months ago, he wasn’t so polite.
He told The Sunday Times electric cars for luxury marques are an “expensive hobby.”
Investing heavily in full-EV development… would be an expensive hobby… and financially irresponsible.
Towards shareholders. Customers. Employees. And their families.
He means it. Lamborghini sees full electrification right now as a money pit for a customer base that simply doesn’t care.
Combustion Lives On
So what replaces the electric dream?
Hybrids.
The Lanzador concept, that two-door GT show-car everyone lusted after? It’s still being engineered. Just not as an electric car. It’s getting a combustion engine. Plug-in hybrid powertrains are the plan. The Temerario and Revuelto are already PHEVs. The new Urus follows suit.
This is the compromise.
Strict emissions rules demand electrification. Rich buyers demand exhaust note and visceral speed. Lamborghini is choosing to serve the buyer while barely scratching the regulatory requirement. V8s and V12s get battery help, not battery replacement.
Ferrari thinks differently. They went full in with the Luce.
The internet is calling it a flop before it sells a single unit.
Who is right?
We’ll know in a decade. Until then, Lamborghini keeps the gas pumps full and the EV team quiet.
