The Saab Paradox: 99 Problems, Zero Boring

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The Goldbergs. Know it? Don’t know it. Doesn’t matter. There’s a clip floating around social media. It stuck with me.

Erica Goldberg. Miserable teenager. Eating brownies because some boyfriend ditched her. Her mom tries to cheer her up. Suggests a guy named Bruce.

“Does he drive something cooler than Drew?” Erica asks. She sounds like she doesn’t believe in hope.

“Yeah,” her mom says. “A Saab.”

Crazy. Crazy. That wasn’t a car. That was a badge of honor. In 1985—or whenever the sitcom exists—a Saab beat a Ford Mustang 5.0 on coolness. Not performance. Not status. Just vibes.

That’s the Saab. Broken often. Rare parts. Weird engineering. But never dull. Not even once. They were always weird enough to be interesting. Broken? Maybe. Boring? No.