Toyota Australia hasn’t dismissed the possibility of introducing the Tacoma pickup to the local market, positioning it strategically between the popular HiLux and larger Tundra models. The move reflects Toyota’s willingness to explore global offerings to meet Australian consumer demand.
Assessing Market Opportunities
Sean Hanley, Toyota Australia’s Vice President of Sales and Marketing, confirmed that the company actively evaluates models from across the world – including the United States – for potential Australian release. This approach allows Toyota to diversify its lineup and respond to evolving buyer preferences.
“We can look all around the globe… and say, oh, that looks like a good offering. Maybe we could bring that here.”
Tacoma as a Potential Addition, Not a Replacement
The Tacoma won’t replace the HiLux anytime soon. Instead, Toyota sees it as an additional option to broaden its pickup truck range. For years, rumors suggested the HiLux might be based on the Tacoma’s TNGA platform, but Toyota opted for an updated version of the existing HiLux instead. This decision signals that the Tacoma is being considered as a separate, supplementary offering rather than a direct substitute.
Performance and Engine Options
The latest Tacoma, launched in 2023, features a 2.4-liter turbocharged four-cylinder engine producing up to 207kW and 430Nm, with higher-grade models offering increased power. A hybrid version is also available, delivering a combined 243kW and 630Nm via a 36kW electric motor and 1.87kWh battery.
This contrasts with the current HiLux lineup, which has dropped smaller engines in favor of a standardized 2.8-liter turbo-diesel across all variants.
Long-Term Interest and Future Prospects
Mr. Hanley has previously expressed his enthusiasm for the Tacoma, acknowledging its potential despite its current left-hand drive configuration. This suggests Toyota is seriously considering overcoming logistical hurdles to bring the vehicle to Australia.
The move would allow Toyota to capture a broader segment of the pickup market, offering consumers more choice within its established brand. This expansion strategy demonstrates a proactive approach to meeting demand and capitalizing on global product opportunities.
Ultimately, Toyota’s decision will depend on feasibility studies, market analysis, and the potential for long-term profitability in the Australian context.
