Porsche’s new Cayenne EV configurator hides a surprising level of detail: a fully customizable key fob. While the car itself starts at $111,350, buyers can also spend up to $770 on a bespoke key, with options ranging from subdued elegance to outright extravagance.
The Options
The configurator offers three tiers of key customization. The basic painted key with a leather pouch costs $510 and offers 12 color choices, plus leather or Race-Tex for the case. The “personalized” key, also $510, expands the color palette slightly. However, the real spectacle begins with the bespoke vehicle key at $770.
This top-tier option unlocks an almost limitless array of choices. Buyers can mix and match materials – leather, Race-Tex, or paint – across both the upper and lower shells. The paint options include 16 colors, with standout shades like Python Green and Ruby Star Neo.
Extreme Customization
The configurator’s freedom is total. You can combine colors without apparent limits. For instance, a buyer could choose Python Green for the upper shell and Aquamarine Blue leather for the lower. The key case itself offers 12 color options for the upper portion and 14 for the pinstripe, while the lanyard comes in five colors. Stitching accents provide a further 19 color choices.
“Porsche probably doesn’t want us posting this online.”
The resulting combinations can be… striking. As one test shows, orange leather on top and Guards Red paint below, paired with a red lanyard, create a gaudy yet functional accessory.
Why This Matters
Porsche’s approach to key fob customization highlights the increasing trend of luxury brands offering extreme personalization. While seemingly frivolous, this level of detail caters to buyers who want every aspect of their purchase to reflect their individual style. The price tag ($770) is a fraction of the car’s cost, making it an easy impulse buy for high-end customers.
It also raises questions about brand psychology: Why let customers spend so much on a small detail? The answer may lie in exclusivity. By allowing such extreme personalization, Porsche reinforces the idea that owning one of their cars is not just about transportation, but about curated luxury.
