Polestar is gearing up to launch an all-new 2 model in early 2027, aiming to capture a younger demographic with a redesigned electric hatchback. The company is boasting an accelerated development timeline – from concept to market in just 30 months, a speed attributed to its streamlined operations in China.
Current Model Phased Out
The existing Polestar 2, the brand’s initial breakthrough vehicle from 2020, will cease production late this year to make way for its successor. The new model will hit UK showrooms around mid-2027, following its unveiling at the beginning of that year.
Design Evolution: Sharper, Sportier, and Roomier
The next-generation Polestar 2 will feature a more aggressive design language. Expect a bolder take on the signature dual-blade headlamp style, already seen in the Polestar 4 and 5. According to Polestar’s head of design, Philipp Romers, the new model is designed to stand apart from its predecessor, which was based on Volvo’s CMA platform. The new platform is specifically engineered for electric vehicles, addressing earlier limitations.
The company’s CEO, Michael Lohscheller, has confirmed the new 2 will address a key customer pain point: cramped rear passenger space. The vehicle will be slightly longer to deliver improved comfort.
“Customers told us they wanted more room in the back, and that’s exactly what this car does,” Lohscheller stated.
The design team is also emphasizing a sportier rear aesthetic, though specific details remain undisclosed.
Targeting a Younger Audience
Polestar has cultivated one of the youngest buyer bases in the industry, with an average age of just 45 – roughly a decade below the average for traditional automakers. This suggests Polestar’s focus on sustainability, design, and performance is resonating with younger consumers. The company expects the new Polestar 2 to further solidify its appeal to this demographic.
The aggressive development timeline and customer-focused improvements suggest Polestar is doubling down on its position as a nimble, design-led EV brand. The faster pace of development is a strategic advantage in the rapidly evolving electric vehicle market.
