Tesla has dramatically lowered the starting price of its Cybertruck to $61,985, making it the most affordable version to date. However, this price cut is temporary, lasting only ten days, according to CEO Elon Musk. The high-performance “Cyberbeast” trim also received a significant $15,000 price reduction, now priced at $101,985.
New Base Model Details
The new, more accessible Cybertruck configuration features dual electric motors with all-wheel drive. Tesla claims this version delivers up to 325 miles of range and accelerates from 0 to 60 mph in 4.1 seconds. It also boasts a towing capacity of 7,500 pounds and a payload of 2,006 pounds with the standard 18-inch wheels.
Optional upgrades include Tesla’s Full Self-Driving (Supervised) for $99/month, 20-inch wheels for $2,500, and a rugged “Terrestrial Armor Package” with underbody protection for $3,000.
Cyberbeast Price Drop and Performance
The top-tier Cyberbeast model—previously inflated by $15,000 last year—now starts at $101,985. It is equipped with three electric motors, resulting in a blistering 0-60 mph time of just 2.6 seconds.
Why the Price Cuts Matter
Tesla’s aggressive pricing strategy suggests the Cybertruck isn’t selling as well as expected. Initial promises of a $40,000 base model were unmet at launch, and the vehicle has faced criticism for its polarizing design and limited practicality. The temporary nature of these discounts raises questions about long-term demand and Tesla’s ability to meet production targets.
The short-term sale is likely designed to stimulate immediate purchases before prices inevitably increase again. Whether it will be enough to boost sales of this controversial vehicle remains to be seen.
These price cuts reflect a wider trend in the EV market: increased competition and pressure to lower costs to attract buyers. Tesla’s move could force other manufacturers to reassess their pricing strategies, but it also highlights the challenges of maintaining profitability in a rapidly evolving industry.
The ten-day window is a calculated move. It creates urgency without committing Tesla to a long-term price reduction. If sales surge, Tesla can justify maintaining higher prices afterward. If demand remains sluggish, they can quietly revert without damaging the brand’s perceived value.
