Audi has released a charming stop-motion video featuring its iconic die-cast cars celebrating the holidays, quickly gaining traction online. The one-minute, 40-second clip, titled “Holiday Play, the Audi Way,” reimagines classic holiday scenes with miniature versions of Audi’s production, racing, and classic vehicles.
A Miniature Automotive Celebration
The video opens with an Audi Q8 emerging from a gingerbread garage, followed by other fan-favorites like the RS6 Avant, RS3, and A6 E-Tron. The miniature cars engage in playful activities – sliding down snowbanks, building snowmen – all while showcasing the brand’s unmistakable design language.
Racing Heritage Included
Audi’s legendary racing pedigree is also featured prominently. The video includes die-cast models of the Dakar racer, the original Quattro, and the R10 TDI, reinforcing the brand’s commitment to performance and innovation. These iconic vehicles join the fun, drifting their way toward a gingerbread mansion adorned with Audi’s signature four-ring logo.
Authentically Crafted
Despite speculation, Audi confirmed that the video was not AI-generated. The automaker used real die-cast cars and a dedicated production crew to painstakingly stage each scene, highlighting the significant time and effort invested in the project. As of now, the video has surpassed 411,000 views on Audi USA’s Instagram page, proving its appeal to automotive enthusiasts.
Audi’s holiday video is a lighthearted and well-executed piece that effectively engages its audience while reinforcing brand identity. The clip demonstrates a creative approach to marketing, blending nostalgia with automotive passion, and has clearly resonated with viewers.
