Hyundai is developing a compact hybrid SUV aimed at the UK and European markets, potentially replacing the Bayon model. Recent testing of a new prototype suggests the next-generation Hyundai Venue is headed to Europe, mirroring the approach taken with its sister car, the Kia Seltos.
Addressing a Gap in Hyundai’s European Lineup
Currently, the Venue serves as Hyundai’s entry-level SUV in markets like Australia and the USA, positioning itself below the Kona. In Europe, the Bayon occupies this space, but it has not resonated strongly with buyers due to its crossover-style design. The Venue, with its expected more rugged aesthetic and hybrid powertrain, could fill this void.
Hybrid Powertrain and Competitive Pricing
The upcoming Venue is anticipated to feature a hybrid powertrain, likely based on the same system as the Kona: a 1.6-liter turbocharged four-cylinder engine paired with an electric motor, delivering around 140bhp. The focus on hybrid technology is critical for meeting European emissions standards and competing with increasingly popular hybrid options from Chinese automakers.
Key Pricing Advantage: The Venue is expected to start under £30,000, making it Hyundai’s most affordable hybrid SUV in Europe. This price point is designed to undercut competitors and potentially replace the aging i20 supermini in the short term.
Rugged Design and Interior Tech
Exteriorly, the new Venue will adopt a bolder, more SUV-like appearance with black A-pillars, wheel cladding, and roof rails. Inside, it will likely feature Hyundai’s twin 12.3-inch display setup, though the latest software may be reserved for higher-end models. Space will be slightly less generous than in the Kona, but still competitive for its class.
Timeline and Market Implications
The prototype’s advanced stage of development—with production-ready lighting and bodywork—suggests a reveal within the next few months. The Venue’s arrival will challenge existing competitors in the subcompact SUV segment, particularly those from Asia, and reinforce Hyundai’s commitment to hybrid technology in Europe.
The Venue’s success hinges on its pricing and the appeal of a rugged, affordable hybrid SUV in a market increasingly focused on efficiency and value.
