Ford is expanding its BlueCruise hands-free driving technology to the UK’s best-selling car, the Ford Puma, including the all-electric Puma Gen-E. This move brings advanced autonomous capabilities to a wider audience, building on the initial rollout with the Mustang Mach-E in 2023.
Expanding Autonomous Access
From spring 2026, BlueCruise will be available on the Puma, Kuga SUV, and Ranger PHEV pick-up truck. This expansion positions Ford as a leader in accessible autonomous driving features. The technology allows drivers to remove their hands from the steering wheel under specific conditions, offering a significant step beyond standard adaptive cruise control systems.
How BlueCruise Works
BlueCruise is the first Level 2+ autonomous driving system legally approved for use on UK roads, and it’s now certified in 16 European countries. The system relies on a network of radars, cameras, and driver monitoring technology to maintain lane positioning and adjust speed while keeping the driver engaged.
A key element is the driver-facing camera, which tracks head and eye movements, even when wearing sunglasses, to ensure attention remains on the road. This “hands-off, eyes-on” approach distinguishes BlueCruise from simpler driver-assist systems.
Blue Zones and Availability
BlueCruise operates within designated “Blue Zones” – pre-mapped motorway sections covering over 95% of the UK’s motorway network. Activation is limited to motorways, ensuring the system functions within controlled environments.
The technology will be exclusively available on 2026 models equipped with the Driver Assistance Pack. Owners must also subscribe to BlueCruise, currently priced at £17.99 per month or £215 per year.
The Broader Context
BlueCruise’s expansion reflects the growing trend of Level 2+ autonomous systems becoming more accessible to mainstream drivers. While not fully self-driving, these technologies offer a taste of future automation. The subscription model is also becoming common, allowing manufacturers to generate recurring revenue while keeping initial vehicle costs lower.
The move positions Ford to compete with Tesla, Mercedes-Benz, and other automakers offering similar hands-free driving features. The success of BlueCruise will depend on consumer adoption and the continued expansion of pre-mapped “Blue Zones.”
