Ferrari is preparing to enter the electric vehicle market with the Luce, slated for release around 2028. This marks a significant shift for the iconic Italian automaker, known for its high-performance gasoline engines. The Luce will be a four-seater, and while Ferrari hasn’t explicitly called it an SUV, it’s expected to share a similar grand-touring shape with the Purosangue—a vehicle that defies easy categorization despite being marketed as an SUV.
Performance and Power
The Luce is set to feature a high-output electric powertrain. Ferrari claims at least 1,000 horsepower from a four-motor setup, delivering all-wheel drive with independent motor control for optimal traction and handling. Acceleration is projected to be aggressive, with a claimed 0-62 mph time of 2.5 seconds. However, given the performance of rivals like the Lucid Air Sapphire (which hit 60 mph in 1.9 seconds during testing), Ferrari’s estimate may be conservative.
Range and Charging
The Luce will pack a 122-kWh battery, with an estimated range of approximately 330 miles under the European WLTP testing cycle. Real-world U.S. EPA ratings are likely to be closer to 280 miles, reflecting stricter testing standards.
Interior and Design
Ferrari is partnering with LoveFrom, the design firm founded by Apple’s Jony Ive, to create a luxurious interior. Expect premium materials like leather alongside innovative touches such as glass and aluminum bucket seats, and physical aluminum toggle switches for key functions. The infotainment system will likely have a distinctly Apple-inspired aesthetic, blending digital displays with physical gauges.
Pricing and Availability
Pricing for the Luce is expected to start around $500,000, positioning it above the Purosangue in Ferrari’s lineup. Official pricing details will be released closer to the vehicle’s launch in 2028.
The shift to electric is significant for Ferrari: The company has long resisted EVs, but market pressure and tightening emissions regulations have forced the change. The Luce represents a gamble, as Ferrari must balance its legacy of raw performance with the demands of the electric era. Whether it can retain its brand identity while embracing electrification remains to be seen.
