Dodge has significantly increased the price of its all-electric Charger Daytona for the 2027 model year, raising the base price by over $12,000 to $72,495. This move comes as the company continues to struggle with sluggish sales of its electric muscle car, with some dealers already discounting 2025 models below $40,000.
Price Increase and Model Details
The 2027 Charger Daytona Scat Pack Coupe now starts at $72,495, while the sedan variant costs an additional $500. This represents a substantial jump from the 2026 model, which began at $59,995 for the coupe and $61,995 for the sedan. Despite the price hike, Dodge has made no significant changes to the vehicle other than adding a native North American Charging System (NACS) port.
Sales Struggles and Market Reality
The price increase is particularly striking given the low demand for the electric Charger. Dealers nationwide are actively trying to offload unsold 2025 models at steep discounts, indicating a clear misalignment between Dodge’s pricing strategy and consumer interest. This suggests Dodge may be intentionally limiting sales rather than incentivizing them.
Performance and Range
The 2027 Charger Daytona retains its dual-motor all-wheel drive system, delivering 630 horsepower (470 kW) and 627 lb-ft of torque. A temporary “PowerShot” function boosts output to 670 hp for up to ten seconds. The vehicle offers an estimated range of 267 miles, which, in real-world driving, likely means frequent charging stops.
Key Takeaway: Dodge’s decision to raise prices on a slow-selling EV while dealers slash prices on current models is counterintuitive. It raises questions about the company’s long-term strategy for electric vehicles and whether the Charger Daytona will ever achieve mainstream success.
