Despite widespread availability, a recent study reveals that most Australian drivers are not fully embracing advanced driver-assistance systems (ADAS) like adaptive cruise control, brake assist, and assisted parking. The research, conducted by Australian servicing and research company mycar, highlights a significant “trust gap” that’s hindering the adoption of these potentially life-saving technologies.
Widespread Availability, Limited Use
The study found that while 76% of Australian drivers own vehicles equipped with some form of ADAS, a surprisingly small portion regularly utilize these features. Only around 30% have used adaptive cruise control or lane assist in their primary vehicle, 28% have employed brake assist, and just 22% have used assisted parking. This disparity suggests that even with access to these technologies, drivers are reluctant to integrate them into their driving habits.
The “Trust Gap”: Capability vs. Confidence
According to Tom Hatch, head of technical transformation at mycar, the issue isn’t a lack of capability – the technology itself functions effectively. Rather, it’s a deficit in confidence and understanding. “Features like adaptive cruise control and lane assist are designed to make driving safer and less stressful,” Hatch explained. “Yet, only around a third of drivers regularly use them.” He emphasized that these systems can significantly reduce collision risks, manage driver fatigue, and improve fuel efficiency, but uncertainty about their operation and reliability is the primary barrier to adoption.
The Future of Autonomous Driving: Cautious Optimism
This reluctance comes at a time of rapid advancement in driver assistance technology. Tesla’s recent rollout of its Full Self-Driving (supervised) system in Australia and New Zealand exemplifies this trend, even if it remains a premium option costing over $10,000. The expectation is that more manufacturers will develop similar systems, broadening accessibility. However, the current sentiment among Australian drivers indicates a cautious approach to fully autonomous vehicles. Only 19% of respondents expressed willingness to use a fully autonomous vehicle for “most or all of their journeys,” even with legal and readily available technology. Furthermore, 40% of respondents voiced discomfort with handing over complete control to self-driving cars.
Bridging the Gap: The Importance of Education
To overcome this “trust gap,” education is key, according to Mr. Hatch. “Drivers need clear, accessible information about how these systems function in real-world conditions. That means going beyond the owner’s manual and making driver education an ongoing process.” This aligns with the recent launch of the ADAS Guidance Service by Austroads, an Australasian transport association. This service aims to provide “simple, consistent explanations of ADAS functions” through fact sheets and explainer videos. A suite of educational ‘ADAS Assist’ tools is available for public access.
By offering independent, practical guidance on how these systems work, initiatives like this help bridge the gap between innovation and adoption.
Ultimately, empowering drivers with knowledge and clear instructions will foster a greater understanding and confidence in utilizing these advanced technologies effectively and safely. This shift is crucial for maximizing the benefits of ADAS and ensuring safer roads for everyone.
The research by mycar adds to a growing body of evidence that suggests Australian drivers are sometimes wary of new safety features. Recent studies, including one by car insurer AAMI, indicate that drivers are even turning off safety warning systems that they deem “too sensitive.” Further research conducted in the Netherlands has raised concerns that the use of adaptive cruise control could, in some circumstances, increase the risk of accidents
